In Zoom meetings, people who are on camera receive priority in being displayed. It could be as simple as your brand colors or logo in a step-and-repeat pattern. Showing your brand can be especially beneficial when you are on a meeting or webinar with many participants. You can even use photographs of nicely decorated office space as your virtual background and then improve it by adding a touch of your brand identity. A virtual background allows you to display an image (or video) as your background instead of whatever is naturally behind you. A branded Zoom background can easily solve that challenge for you and your employees, saving time and headaches for all involved. You might not want to welcome in to see your home office situation. Let’s face it, your personal or home office space may not be as neatly organized as you’d like, and it could affect your brand. Here are three benefits of utilizing a branded Zoom background: 1. The key to designing a branded virtual background is to keep it tasteful so that it doesn’t become a distraction for others attending the meeting. That’s where a branded virtual background comes in. During most virtual meetings, however, the brand and its key touchpoints go missing.
They were exposed to your brand’s logo and visual identity in many ways. Think back to when someone visited your physical office space for a meeting. So why aren’t more people leveraging branded backgrounds when there is so much opportunity to build more brand awareness? Trillion has been designing tasteful branded Zoom and virtual backgrounds for our clients, and many are enjoying the benefits. Virtual meeting software has been around since the 1990’s and the ability to add a custom background began the summer of 2016. The number of Zoom users has exploded from 10 million users at the end of 2019 to more than 300 million just four months later! In a world where so many people are working remotely, Zoom meetings are now commonplace.
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