Even if Yoast tells you so, it doesn’t always have to be an exact match.įor example, if your focus keyword is “Private Yoga in London“ and you use “Private Yoga Lessons in London” in your content, Yoast will not pick it up. If you’re using synonyms, your Yoast SEO bullets will be red (which is what happens to me and I’m totally okay with it). Yoast is a tool and only detects exact keyword matches.
Yes, you want to include your keyword in the right places, but if your content is short and doesn’t bring real value it won’t be enough to get a high ranking on Google. Stop obsessing over green bullets and start obsessing over your content instead. If you’re copy/pasting keywords throughout your content to make Yoast happy, I want you to stop it right now.Ī lot of my posts are well optimized (they are super useful and organized) and half my bullets are red. There are a lot of other things that Google is looking for when determining how to rank your page, such as the age of your domain, links from other websites to your page (those are called backlinks) and engagement. Google has only so much space for top results and you can bet that all those pages have optimized their keywords. You’ve done everything right, all your bullets are green, but still your page doesn’t show up in the top results on Google? Unfortunately, it’s not so easy anymore.
A green bullet doesn’t mean that your content will be in the top results on Google If you write a readable text, the plugin will indicate this with another green bullet. The readability analysis consists of readability checks such as sentence length, paragraph length, use of subheadings, use of passive voice. Yoast SEO now also offers a Readability Check. If you’ve done well and included your keyword everywhere, Yoast will indicate this with a green bullet. This should prevent you from competing with yourself. Finally, the plugin checks whether you’ve been using the same keyword on other pages already. Yoast also calculates the number of words and the density of usage of the focus keyword. Once you’ve entered your keyword, the SEO analysis checks the presence of your focus keyword in places such as: For example, if you offer private yoga classes in your town, your keyword for that page could be “private yoga in xyz”. It’s normally not one word but a phrase of a few words. The key word is what you want to rank for in Google. How the Yoast SEO plugin worksįor Yoast SEO to do its job you first need to decide on a keyword for your page/post. From my coaching and website clients I know that Yoast can be a bit confusing, so I wrote this post to help you use it efficiently and make the most out of it. This is called search engine optimization btw, or SEO. It’s super popular and a great tool to help you optimize your website for Google and co, so folks can find you when they are searching the wild wide web. If you use WordPress I’m betting you also have the Yoast SEO plugin.
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